Open training workshop on "Digital Marketing for Business Growth"

Date: 22nd-23rd Oct, 2019
Venue: NUST PDC H-12 Islamabad
Time: 9:00 AM to 5:00 PM
Fee: Rs.24,500 per participant (includes tea, course material, certificates, networking opportunities)

Course Overview
Digital media and new technology platforms give the opportunity to expand into new markets, offer new services, apply new online communications techniques and compete on a more equal footing with larger businesses. According to a research, nearly 50% of businesses still don't have a clear digital strategy. Lack of clarity in online marketing means that you probably don't have clear goals for digital marketing or the right KPIs to measure how well it's working for your business. This highly interactive program allows participants to engage in the exploration of new ideas, insights, and experiences from the instructor, and their peers. Through the use of lecture, case studies, articles, use-case examples, interactive exercises, and team activities, participants will be equipped with the fundamental tools and skills needed to create a cohesive, effective digital marketing strategy, and its implementation.

Key Takeaways:
1. Understanding the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business;
2. Learning the strategic thinking process to create SMART digital marketing strategy, building digital marketing plans which includes; establishing a buyer persona, doing market research, and tracking the competitors;
3. Understand the importance of digital channels and strategies and know how to perform how to use SEO online and offline, paid search, content, advertising and email to drive customer engagement;
4. Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert.

Course designed for:
The course is suitable for individuals who are responsible for the planning, execution, and measurement of digital strategy, or anyone who is aiming to enhance their overall digital marketing knowledge. It is perfect for traditional marketers, digital marketing professionals, business owners, recent graduates, career changers, and entrepreneurs.

Course duration:
This is a two days course from 9 to 5 per day.

Brief Course Outlines
Module – 1 (Introduction Digital Marketing)
This module introduces the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives for a digital marketing plan, gain audience and industry insight.
Module – 2 (Digital Marketing Strategy and Planning)
The Digital Marketing Strategy module identifies the core components of an effective digital marketing strategy and explains how to formulate digital marketing strategy, and how to apply comprehensive models for situation analysis.
Module – 3 (Social Media Marketing)
The Social Media module introduces the key platforms for digital marketing and demonstrates how to set up a social media experience for a business.
Module – 4 (Content Marketing)
The Content Marketing module will enable you to develop the knowledge and skills needed to plan and execute a content marketing strategy in a persona-oriented and data-driven way informed by business objectives, aligned with the buyer journey and overall marketing strategy.
Module – 5 (Marketing Campaign Planning)
The aim of this module to help you in creating integrated inbound marketing campaigns with digital marketing at their heart for maximizing campaign reach, interaction, response and ROI.
Module – 6 (Analytics with Google Analytics)
The Analytics module begins with the fundamentals of web analytics that enable a digital marketer to draw actionable conclusions from website or marketing channel data.