09 Apr, 2020
10 Apr, 2020
Karachi Marriott Hotel, Abdullah Haroon Road, Karachi, Pakistan
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Digital (= online) Marketing of your Company’s Products and Services should be integral part of your overall corporate marketing strategy. ‘Digital’ encompasses everything from online advertising via i.e. Google Search Ads and Google Display Ads, Social Media Marketing, eMail Marketing, Affiliate Marketing etc. all the way to being able to effectively measure the outcome of all online marketing initiatives for their impact on ROI. Many companies contract their Digital Marketing activities out to agencies, hoping that they come up with what’s best for the company. In most such cases blind trust is given to the agency, and next to no monitoring or reporting is provided. On the other hand, no one knows the company better than its decision makers.
The course will help you to understand how to maximise online strategies and the performance of your online marketing investments. This practical and hands-on digital marketing course covers key aspects of digital marketing, showing you how to integrate and reach customers and grow revenues.
Key Benefits:
Upon completing this Masterclass, participants will:
- Understand how Digital Marketing works and how it can be implemented into company’s overall marketing strategy
- Understand relevant technical terms and principles to engage strategic stakeholders
- Understand the use of metrics that drive higher marketing ROI
- Understand to better leverage your digital marketing by being analytically informed
- Leave with a road map on “How To’s” and “Can Do’s”
Course Facilitator: Dr. Frank Peter, Ph.D.
Who Should Attend?
The program is designed for Head of Marketing, Senior Marketing Managers, Marketing Communication Manager, Marketing Research Analyst and anyone who would like to pursue a career in digital marketing.
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If you have any query regarding Digital Marketing Masterclass by Dr. Frank Peter or need more details. Kindly let us know below in the comment section.